Josef Müller-Brockmann (1914 –1996) was a Swiss graphic designer, teacher and author. He studied architecture, design and history of art before in 1936 opening his Zurich studio specialising in graphic design, exhibition design and photography. From 1951 he produced concert posters for the Tonhalle in Zurich. In 1958 he became a founding editor of New Graphic Design. Before being appointed European design consultant to IBM. As with most graphic designers that can be classified as part of the Swiss International Style, he was influenced by the ideas of several different design and art movements including Constructivism, De Stijl, Suprematism and the Bauhaus. Brockmann is recognised for his simple designs and his clean use of typography, shapes and colours which inspire many graphic designers in the 21st century.
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| Famous posters by Müller-Brockmanns |
Josef Müller-Brockmann classic and lead typefaces include Garamond, Caslon, Baskerville, Bodoni, Clarendon, Berthold, Times, Helvetica and Univers
Garamond
The Garamond group contains many old-style serif typefaces, named after sixteenth-century Parisian engraver Claude Garamond. Garamond-style typefaces are often used, particularly for printing body text and books. He would cast metal type moulds, helping to establish what is now called the old-style serif letter design, letters with a relatively organic structure resembling handwriting, but with a slightly more structured and upright design.
Words: flowing, calligraphic, organic, grand, regular, slender,
Caslon
Caslon is a serif typeface designed by William Caslon (1692–1766). Caslon worked in the tradition of what is now called old-style serif letter design, that produced letters with a relatively organic structure resembling handwriting with a pen. Caslon established a tradition of engraving type in London, which previously had not been common. He was influenced by imported Dutch Baroque typefaces that were popular in England at the time. His typefaces established a strong reputation for their quality and their attractive appearance, suitable for extended passages of text.
Words: organic, directional, rounded, traditional, elegant,
Baskerville
Baskerville is a serif typeface designed in the 1750s by John Baskerville in Birmingham and cut into metal by punchcutterJohn Handy. Baskerville is classified as a transitional typeface, intended as a refinement of so called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon. Compared to earlier designs, Baskerville increased the contrast between thick and thin strokes, making the serifs sharper and more tapered, and shifted the axis of rounded letters to a more vertical position. The curved strokes are more circular in shape, and the characters became more regular. These changes created a greater consistency in size and form.
words: traditional, swooping, flowing, equilibrium, smooth,
Berthold
H. Berthold AG was one of the largest and most successful type foundries in the world for most of the modern typographic era, making the transition from foundry type to cold type successfully and only coming to dissolution in the digital type era. Established in 1858 by Hermann Berthold and based in Berlin, the company played a key role in the introduction of major new typefaces and was a successful player in the development of typesetting machines.
Words: uniform, curved, geometric, soft, subtle,
Clarendon
Clarendon is a slab-serif typeface released in 1845 by Thorowgood and Co. letter foundry, London. The original Clarendon design is credited to Robert Besley, a partner in the foundry, and was originally engraved by punchcutter Benjamin Fox, who may also have contributed to its design. Many copies, adaptations and revivals have been released, becoming almost an entire genre of type design.
Words: bold, solid, flat, traditional, ink, accentuated, clumpy, dense
Bodoni
Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.
Words: juxtaposition, elegant, upright, continual, modular, clean, geometric
Helvetica
Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typographer Max Miedinger with input from Eduard Hoffmann. It is a neo-grotesque or realist design, influenced by famous 19th century German and Swiss typefaces. Its use became a hallmark of the Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. A wide range of variants have been released in different weights, widths and sizes.
Words: compact, regular, rounded, realist, versatile, modern,
Univers
Univers is the name of a large sans-serif typeface family designed by Adrian Frutiger and released in 1957. Classified like Helvetica, as a neo-grotesque sans-serif, based on the model of nineteenth-century German typefaces, available in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope.
words: consistent, scientific, uniform, utilitarian, practical, regular
Times
Times is a serif type family developed when its New Roman form was commissioned by the British newspaper The Times in 1931 and designed by Stanley Morison of Monotype in collaboration with Victor Lardent, an artist in the Times' advertising department. Although no longer used by The Times, Times New Roman is still very common in book and general printing. Through distribution as a standard computer font, it has become one of the most widely used typefaces in history.
words: fluid, grand, regular, fine, elegant, classic
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