My typeface in its initial form is completed already as I worked on it today and over the weekend. This gives me the opportunity to dip back into previous work and make sure it ticks all of the boxes for submission. However I must also start to think about a possible type specimen to display my finished face. Nothing immediately springs to mind given the literal, adverb/adjective definition of sideling but I'm sure if I continue to develop the face and the explore the idea of creating a stencil or vinyl cut lettering, something will emerge.
After the briefing we were tasked with beginning to write typeface rationals for our design boards, another think I must push on with this week.
My first draft rational:
Sideling is a
dynamic oblique in its roman format that uses Gestalts theory of continuation. Continuation
is the principal, through which the eye is drawn along a path, preferring to
see a single continuous figure than separate glyphs. Giving each letter a
vanishing point along any vertical lines creates this illusion. Each letter
appears to incline towards the right creating an element of gravitational
potential combined with balance and poise. The end product is akin to an overhanging
rock face, the ultimate incline. The highly directional nature of the typeface
would suggest an application to way finding or super graphics. However its
sleek appearance could also lend itself to contemporary editorial practice.
I feel this rational is a very strong start. However I must work on the length of it, making it as concise as possible as well as picking out a list of 7 or so works that represent my type face.
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