"Twelve is a London-based multidisciplinary design and development studio. We operate in and between the fields of art, commerce, social affairs and academia. Our design methodology has strong foundations in research and analysis, with an emphasis on typography. Twelve works in books, identity, exhibition and digital applications."
- taken from website
They have a number of high profile corporate clients including Sainsburys and Boots on the more general advertising branch 'Twelve Studio'. I couldn't find any specifics on the Alina Szapocznikow typeface, however I looked into some of their recent graphic design work for inspiration.
It quickly became apparent that this theme of: quite clean, geometric designs with elements of illusion or clever visual play was a staple of the house. They describe themselves as typographers and its clear that they do make a lot of very original typefaces. The synergy between the typefaces and their accompanying patterns and accents is also something I could really learn from and reference. The distortion and ambiguity within many of their designs seems counter intuitive for branding. However a vaguely ambiguous campaign that required the viewer to think a little can actually be a strong selling point.
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