Fashion Collab brief

Brief form

Brief title / working title

METAPLANE

Short description (purpose)

Metaplane – A higher plane of existence beyond the physical realm. An escape from terra firma.   An exploration of form that attempts to remove the wearer from their physical shackles. Expressed through generative typography in which each letter influences the next and the wear has some ownership of the branding. Free flowing forms defy the monotony of traditional clothing and push what we perceive as a human silhouette.

Target audience (include reasons)

18-25 year olds with a passion for conceptuality and an interest in high fashion cuts

References/Competition (3 titles)

Dom Sebastian Jonathon Castro Raf Simons Liam Hodges and Louise Alsop

Positioning (Context)

An experimental collaboration with a view to further commercial work.

Price point (if applicable)

n/a

Format/Production Considerations

Screen printed cotton and handmade qualities make the item unique