Today we had a break from cell phone symphony in the form of a visit from graphic designer and founder of wonder rooms, Steve Hockett. The workshop gave us an idea of whats to come in the publications brief, and the kind of fast, lateral work that is going to be stressed upon. It was tricky at first to not ponder too much on finite details as we passed around logos and had to copy the last persons sketch. However once I had let go of the the self consciousness and embraced the fact that the results wouldn't be accurate, some visually interesting outcomes surfaced. Steves ethos detaches the designer from the world of overly polished, corporate design and provides the freedom for unconventional forms. His work could be described as anti-graphic due to its almost unfinished aesthetic that isn't conventional at all. He uses a range of different lo-fi media including risograph printing and illustrations to create a sort of haze of imagery. I should attempt to work with imperfections within the publications as we will not have much time to complete them so being overly fussy will be a drawback.
Here are some of the products of the workshop:
To the right is a poster we produced as a reflection of the abstracted Mcdonalds logo. Working out how the new appearances would alter brand identity was a really interesting concept.
Bellow are two drinks edited with the newly abstract Oasis logo on two contrasting drinks bottles. I noticed that in the way the logo had turned out it could be read both upside-down and the right way up making some kind of juxtaposition with the newly invented brand 'Siseo' logical. Steve enjoyed the appropriation of the forms and how the new logos seemingly fitted in with their brand. I had planned to then overlay the two designs in two different colours but didn't get round to it in the session. On reflection I should have worked more physically and less on my laptop, something I hope to do within this project.
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