Interactive poster research

There are two types of interactive posters: posters that interact with their settings/environment and posters for people to interact with or alter. The latter is more relevant to Cell Phone Symphony due to it being a proactive, man-made piece. Everyone knows the posters with tabs, designed to be ripped off for transportation of information. What if the ripping sound or other elements of the physical interaction could be the objective and not the information? Questions like this are asked by a number of creative add agencies and individuals. Ersinhad Ersin developed a 3D folding poster out of 2D materials that could be played like a piano, for the Presidential Symphony Orchestra or CSO in his native Turkey. The sound was of course all part of the imagination but the idea is very effective. Another example of innovation in this area is a 2009 campaign by DM9DDB who are based in Brazil for Sao Paulo music designers Saxsofunny. The set of three posters struck prominence due to their use of paper stock to convey sound through interaction. Paper stock and materials will be essential for portraying cell phone symphony. Perhaps the most fitting to for this brief is a digital sound poster produced by Dutch designers ‘Trapped In Suburbia’ and David van Gemeren in 2013. Inspired by Kandinsky and his ideas surrounding colour and music, the piece is attempts to merge digital with analogue in a tactile experience, where print media meets digital technology. Conductive paint and copper wire feeds information back to a synthesiser that produces a sound. This level of technology is impossible to be achieved in a week but creating a piece that shares the same concept is a perfect translation of Golan Levin’s work.