Gestalt theory

Triggered my the type face I saw at the Hepworth on Saturday I've decided to compile research into gestalts theory of continuation. 

Gestalt theory was developed my a group of German psychologists in the 1920s and sets out a number of rules, around visual perception, that are still imbedded in contemporary practice. Gestalt basically describes how the human brain will see a group of objects as a whole rather than as individual parts. There are 6 basic rules that make up the theory: similarity, continuation, closure, proximity, figure, symmetry and order. 

Today I'm mainly going to be looking at continuation as I believe the design I saw at the Hepworth follows this rule. However I'm looking to loan and read more of Rudolf Arnheims - art and visual perception to gain a rounded view on the principles.  

"Continuation is the principle through which the eye is drawn along a path, line or curve, preferring to see a single continuous figure than separate lines. This can be used to point towards another element in the composition, and is seen where a line is cut through one object, often in a curve, aligning perfectly with a secondary element." I feel the above picture does demonstrate continuation in the vanishing points through the middle of each letter. This creates an optical illusion that there is an invisible line through the words, drawing the eye along with it. The application is subtle an there is no secondary element but this could be something I work with an attempt to incorporate into and original design.