Saturday, 30 March 2019

Final applications of Kitty's Generative typeface

Kitty has updated with a recap and summary of our work together as well as a few pictures of currently complete final outcomes using the generative typefaces I provided:

"I’d like some typography that would suitably run parallel to my illustrations. The type should be wide and well rounded. Think: tacky corner shop signed, think: old school"

We discussed a few other outcomes when the project was initiated such as a beanbag but this is still in production.





Here is the filled out brief form: 

Brief form
Brief title / working title
DEEP FRIED APATHY
Short description (purpose)
"I’d like some typography that would suitably run parallel to my illustrations. The type should be wide and well rounded. Think: tacky corner shop signs, think: old school"

Target audience (include reasons)
Potential collaborators, clients and people with an interest for illustrative work
References/Competition (3 titles)
Tacky corner shop signs
Old school
Wholesome nostalgia
Positioning (Context)
Typeface as a vessel for the branding and visual communication of Kitty Short


Price point (if applicable)
n/a


Format/Production Considerations
Illustrator and glyphs with consideration for future reproduction using a range of mediums including screen-printing – Type must have a thickness to it to aid this reproduction method.  









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