"I’d like some typography that would suitably run parallel to my illustrations. The type should be wide and well rounded. Think: tacky corner shop signed, think: old school"
We discussed a few other outcomes when the project was initiated such as a beanbag but this is still in production.
Here is the filled out brief form:
Brief title / working title
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DEEP FRIED APATHY
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Short description (purpose)
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"I’d
like some typography that would suitably run parallel to my illustrations.
The type should be wide and well rounded. Think: tacky corner shop signs,
think: old school"
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Target audience (include reasons)
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Potential collaborators, clients and people
with an interest for illustrative work
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References/Competition (3 titles)
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Tacky
corner shop signs
Old
school
Wholesome nostalgia
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Positioning (Context)
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Typeface as a vessel for the branding and
visual communication of Kitty Short
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Price point (if applicable)
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n/a
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Format/Production Considerations
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Illustrator and glyphs with consideration for
future reproduction using a range of mediums including screen-printing – Type
must have a thickness to it to aid this reproduction method.
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