She hasn't been too specific with the type of face she would like however has said that I could draw inspiration from corner shop price labels and signage, an intriguing start point. So today, of course, I went out around a few different shops having a look at the type of typography used and seeing how I may incorporate it into my own design.
Kitty showed me the page on the left as an initial guide for inspiration, however, made it clear that I do have creative freedom and the text she has written out already only indicates tone not desired form necessarily. This also gives me an indication of the desired colours so I can present some nice mockups of the finished typeface.
Initial research has come from a few shops around hyde park and a few google searches to build up and an idea of the desired visual language. Most of the star-shaped labels seen were hand drawn so I think an element of individual difference between characters might be desirable for the typeface. Further research came from looking at a traditional shop or fishmonger typefaces. Often very dated and serifed with some calligraphic properties. One further branch of research came from a friends project 'Offlicence Magazine or OFFIE MAG'. This project, originating from Brighton, uses exactly the kind of visual language I am being asked to tap into with this project. Drop shadows, slanted, italic and dated type. I think the indearing and homely qualities of this niche visual language are exactly what Kitty is trying to channel in her project.
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