Her style can be described as minimalistic and structural.
She works with the refraction and reflection of light to achieve certain colours and aesthetics - this was apparent in the exhibition she curated.
Her work is largely non conceptual and purely an example of aesthetic experimentation.
Born in Bangladesh, grew up in the UK:
“We were brought up to not see any kind of difference between anyone whether it’s colour, religion, politics or culture. I think that’s probably where Minimalism allowed me to feel that same thing . . . It used forms and colours that were recognised by anyone.”
In this sense I would say her work is conceptual but on a subconscious level. It just doesn't aim to be highly conceptual.
She takes inspiration from geometric forms around her e.g. city sky lines, as shown in her 'M drawings'.
She talks about separating colour and form and the positive impact of working without colour. My logotypes should work both in colour and without but it might be a good idea to start developing without.
“You can walk past the work. It’s not shouting ‘look at me, look at me’, but sometimes it’s just about pausing and noticing how certain elements — light, form and colour — come together.”
https://www.ft.com/content/2f5a18ac-fe7f-11e6-8d8e-a5e3738f9ae4?mhq5j=e6
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